Monitoring the marketing of your home is the key to keeping your sanity while you are trying to sell your home. Whether you use a real estate agent, or not, it’s important to be on top of your marketing. The old adage, “Throw enough mud out there and some of it is bound to stick”, works every time…Almost. For most of you, a real estate agent will be doing your marketing and for the rest of you, just act as both the agent and the owner.
The marketing of your home should be pointed in the direction of the people that are most likely to be the purchasers. For example, you shouldn’t market your $90,000 home to people who already own a home…You market to apartment dwellers.
Rules for the marketing plan:
- It’s always in writing and you both sign it, like a contract for service. That way, you have a report card on how it’s going and there is no confusion about what was agreed upon.
- Communication: You should talk at least once a week until you are comfortable with what each of you is doing. In the beginning, once in the beginning and at the end of the week works well.
- The first 4 weeks are the most critical for it being a quick sale.
- Make sure the house is ready before you list it. Today’s market is tough, so roll up your sleeves and get ready.
- Open houses work in this market.
- Use of the internet is essential
- Don’t list for more than 90 days at a time. Ninety days is long enough for you to evaluate the agent’s work efforts, but not too long to get on with someone else if you end up regretting your first choice.
- For more marketing ideas (click on Initial market plan)
- For more marketing than that (click on 30 day Marketing Plan)
The marketing plan of your home is as important a piece of paper as the listing agreement. Treat it as such. If you need help email me via [email protected]